Brand Microsite

Dodge & Fast 6

The Challenge

As the Lead Creative and UX Designer on this project, I had the exciting opportunity to spearhead the integration of Dodge's brand with the Fast & Furious 6 franchise. Dodge, a long-time partner of the franchise, sought to create a unique promotional experience for the release of the sixth installment. Our challenge was to celebrate both real and fictional vehicles, including showcasing the Dodge Dart—a car not featured in the movie.

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My Role
The Fast and Furious project was an exhilarating experience where we developed an interactive mobile app to engage fans of the blockbuster franchise. As the lead UX designer, I collaborated with a dynamic team to create immersive features, including the microsite featuring the cars and exclusive behind-the-scenes content. Our goal was to capture the high-octane energy of the films and deliver it through a seamless and engaging app experience. The project saw significant user engagement, with fans praising the app for its innovative features and authentic connection to the Fast and Furious brand.
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Loved by Fans

The project saw significant user engagement, with fans praising the app for its innovative features and genuine connection to the Fast and Furious brand. This project not only enhanced my skills in creating interactive and user-centered designs but also demonstrated the impact of combining technology and storytelling to elevate user experiences.

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