I DesignDigital Products THAT DRIVE
GROWTH

Recent Outcomes

9 million more user aquisitions, financial mobile app.Learn more

500% increase in lead captures, energy e-commerce website. Learn more

4x increase in lead conversion, tech marketing website.Learn more

last one increase in lead conversion, tech marketing website.Learn more

What Matters to Me

01.

I believe my core principles are my value proposition. Based in Chicago with Colombian roots, I enjoy bringing together diverse teams to collaborate with brands seeking distinguished solutions and a new global perspective. I share a natural curiosity of the world, a desire for something new, and an understanding that diverse teams create the best final products.

Small Teams, Big Projects

02.

I believe the best products are created by small, multidisciplinary teams—experts with experience in crafting and scaling products within large organizations. This allows projects to move quickly and forms strong relationships with clients. My ongoing collaborations with clients are a testament to this approach.

Focus on value.

03.

The best digital products and services are made by designers and engineers working together side-by-side. I operate with this understanding, knowing that ideas only reach their full potential through a collaborative pursuit of craftsmanship and an unwavering commitment to quality.

My Secret Sauce

04.

I believe that inclusivity in design enables greater independence for those with differing needs. Always aim high and raise the bar—mediocrity is not in my vocabulary. Start with bold ideas, as reining in a bold idea is easier than elevating a dull one to greatness. Time is precious, and efficiency is my secret weapon.

Why Me?

05.

As a mobile product designer, I blend algorithms and aesthetics to create impactful experiences and apps. My approach combines agency audacity with in-house rigor, leveraging technical knowledge and design principles to craft engaging, functional digital experiences.

Professional Highlights:

CO-FOUNDER

Turning complex recipes into easy-to-follow visual guides that are inclusive and accessible for all.

AI HEADSHOT APP

An app that transforms selfies into stunning Quinceañera AI portraits, exploring various looks with AI assistance.

+Million App Downloads

As the #1 downloaded parking app with over 1 million downloads, I helped evolve its brand and enhance rebooking flows in the most radical update since developers first designed the app. This redesign boosted the App Store rating from 3.0 to 4.9 within six months and increased bookings by 7% on Android and 6.9% on iOS within four weeks. Selected by Apple for Apple Clips, ParkWhiz sets the standard for convenience and user satisfaction in parking solutions.

Best-in-Class Pickup

Delivered a best-in-class grocery pickup experience, increasing efficiency and user convenience during COVID-19.

New Standard for Porsche

The successful launch of "Parken Plus by Porsche" showcased my ability to streamline parking for Porsche drivers and elevate their overall experience. This project, praised by Porsche's product leadership, set a new standard for the brand's design and has influenced broader industry practices, establishing new benchmarks for functionality and user experience.
In 2013, I worked on the IoT app Iris, which set a new standard for smart home connectivity, rivaling even Apple Home. The app featured clean aesthetic instructions on how to connect devices via Bluetooth, making the process seamless for users. This innovative approach led to a record 2 million downloads within the first year, with a 35% increase in smart home device connections, solidifying its position as a market leader in smart home solutions.
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