swing
During the pandemic, a startup envisioned creating their version of Peloton but with kettlebells and enlisted me as their Director of Design. I led the creation of a compelling brand and visuals, resulting in a unique and engaging fitness experience.
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In the midst of the pandemic, the fitness industry saw a surge in demand for at-home workout solutions. Recognizing this trend, a startup decided to create SWING, their version of Peloton, but with kettlebells as the core focus. They brought me on board as their Director of Design to bring this vision to life. My role was to develop a compelling brand and visual identity that would resonate with fitness enthusiasts and stand out in a crowded market. I began by conducting extensive market research to understand the target audience and identify key differentiators. Using these insights, I crafted a brand identity that embodied strength, versatility, and community.
